By Kenza van Lerberghe for IROCO Design.
Have you ever wondered what design means, what it implies, and if good design actually matters?
Once you start thinking about the subject, you will find the answer is more often than not completely subjective.
Why is it that you will be attracted to certain things and not to others? Why are certain objects more beautiful while others are incomprehensible or simply ugly? Did you appreciate the design of a building, piece of art or furniture because people you admire liked it or was it more a personal liking for the look and feel, the colour, texture or functionality?
From a broad perspective, we believe that design starts with a vision - the vision then undergoes the process from conceptualization to reality, into a finished thing or place.
Good design is an integral part of sustainable development; it implies quality and planning which automatically drives up standards. Achieving good design is about creating objects, places, buildings, or spaces that work well for everyone, not only humans but also the environment; good design lasts well and will adapt to the needs of future generations.