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By Kenza van Lerberghe for IROCO Design.


Have you ever wondered what design means, what it implies, and if good design actually matters?

Once you start thinking about the subject, you will find the answer is more often than not completely subjective.

Why is it that you will be attracted to certain things and not to others? Why are certain objects more beautiful while others are incomprehensible or simply ugly? Did you appreciate the design of a building, piece of art or furniture because people you admire liked it or was it more a personal liking for the look and feel, the colour, texture or functionality?


Black&Black by Nendo


From a broad perspective, we believe that design starts with a vision - the vision then undergoes the process from conceptualization to reality, into a finished thing or place.


National Assembly by Louis Kahn in Bangladesh


Xi'an Westin Museum Hotel by Neri & Hu in China





Good design is an integral part of sustainable development; it implies quality and planning which automatically drives up standards. Achieving good design is about creating objects, places, buildings, or spaces that work well for everyone, not only humans but also the environment; good design lasts well and will adapt to the needs of future generations.


Forever Bycicles by Ai Wei Wei



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Blogger Detail

Blogger Name:     Zaza VL
Full Name:     Kenza van Lerberghe
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Biographical Info:    Born and raised in Africa, and with a career that has spanned several continents, Kenza van Lerberghe has spent the last six years in the world of designer furniture in Latin America and Asia. Her extensive travels have brought her a vast appreciation of design from all corners of the globe. Now based in HK, she launched her own business offering a one-stop-shop destination for interior designers and retailers across Asia. For Style by Asia, Kenza brings you the latest trends in Asian design and products, and the goings on in the world of interiors and architecture.
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